Authorship Over Output →
We’re eschewing the titles for now (Design Engineer, SuperICs, Principals, Managers, all of them) and calling these roles something Milton Glaser would recognize: Designers.
Our designers are still using AI tools of course, but it doesn’t change their title. We don’t call them Pencil Designers when they sketch on notepads either.
It’s funny how often the best way to face the future is look deeper into the past.