Brand as Software →
Highly skilled designers were spending much of their time reproducing decisions the team had already made.
There’s a lot to unpack in this essay from Paul Jun @ Ramp, but this sentence really jumped out at me. How much of our time is spent being truly creative, versus “lining stuff up”, “spacing things out”, and “fixing the corner radii”?
Machines can do consistency and precision better than us meatbags, but that just gives us more time to focus on what really matters: the why.